Incentive trips are a tool to stimulate employees with a designed and planned activity to motivate and to reward people who have achieved certain objectives in the company. Its purpose is to strengthen the team and create a special atmosphere that helps increase the performance of the same and the company. The right choice of incentive trips can determine your success. Currently, three of the main factors that influence the choice of these incentive trips are security, digitization and content .
In this sense, the most successful programs in the coming years will be the content-focused programs, which use a large number of stories and immersion in the local culture to create personalized value in addition to the participants’ meaningful experience. On the other hand, security is fundamental and has become the most relevant factor in the choice of activities. Last but not least, digitalization is finding its way into the #MICE business (Meetings, incentives, conferences and exhibitions).
There are more and more startups that, already established in individual leisure trips, focus on the provision of intermediation services for the MICE sector, such as, for example, the opening of the private property market similar to Airbnb. Basic concepts of technology, such as connectivity, are becoming a basic requirement for attendees and participants, who increasingly use mobile applications.
Knowing the trends of this sector for the coming years, you will surely ask: What are the benefits of incentive trips?
Is there really an additional value to improve the work environment and increase long-term income? We think so.
Benefit # 1: Motivation
Incentive trips are a motivational tool , something different that helps workers on their way to success , and the success of the company. An incentive trip has that certain advantage of impacting the employee, that special attraction, that touch or that detail that makes the experience a unique motivation for the team. If an incentive travel program is well planned, it has the ability to inspire and stimulate each of the participants. It is important that incentive trips be exclusive, attractive and creative. Companies have to try harder and harder to find these activities, these events or these destinations that offer new experiences and the different essence that we seek to achieve our mission.
From PenguinEvents, experts in events for 30 years in the UK, tell us that monetary rewards are not usually a good incentive, but that a unique trip is never forgotten, with all reason.
Benefit # 2: Attract talent
As a company it is important that you do not let the talent of your team escape and for that reason it is essential to remember each member of the team. Incentive trips have proven to be effective in many companies and the truth is that Americans are one step ahead in terms of developing and implementing staff retention strategies through perks, incentives and all kinds of employee comforts.
According to a report prepared by the World Travel and Tourism Council ( WTTC ) and Travelport, Asian countries lead the list of countries that grow the most in this specific sector of business travel. Growing countries such as China continue with stable growth in business travel.
5 benefits of using incentive trips in your company
The United States leads in “spending” for business trips (including incentive trips) followed by China, the UK and Germany.
5 benefits of using incentive trips in your company
Benefit # 3: Unique Experiences
According to IncentiveMag, a blog dedicated to incentive trips, it is very valuable to incorporate experiences that can be connected to a specific destination or location , so that exclusive experiences are created, such as: “listening to the roar of a Lion during a Safari in South Africa “,” enjoy an afternoon with the Maori culture in New Zealand “or” tour the Grand Prix de Monaco circuit “- Wow! These are experiences that would create a connection and unique memories among the people who enjoy them … But perhaps we can think of some ideas that are closer to our market, that better fit the budget of small and large companies, within the European context.
For your next incentive trip to Madrid or Barcelona you could include a Gastronomic Segway Tour as a special experience and to vary a whole tourist route around the city. Many of the participants have never taken a Segway and the Tour includes an introduction to the Segway, a guide and local culinary specialties. Iceland, Croatia, Singapore, Mexico and Canada are among the top destinations, according to C & IT’s Incentive Travel Report. At European level, Iceland, Italy and Spain are the top destinations chosen for incentive trips, followed by Croatia and Monaco. Due to safety issues, interest in travel to Morocco and Turkey has decreased.
Are you interested? Do you want to download the C & IT Travel Incentive Report for 2017 full? Here we leave the link.
Benefit # 4: LearningA “It’s about finding experiences and not comforts.” Groups tend to be attracted to programs that encompass learning and unique experiences .There is a growing demand for incentive trips based on experiences and learning in the United States. Companies are increasingly looking for these unique and special experiences that really allow a total immersion of the participant and that encourage learning. We believe that in Europe we will continue this trend and companies will have to work harder and harder to attract and maintain talent. It is expected that ” The business travel sector will grow by 3.7% per year until 2027. ”
Benefit # 5: Happiness
The objective must be that the employees are the ambassadors of your company. A happy employee is much more productive, shares more hours with happier colleagues and helps foster the good atmosphere among your teams. Incentive trips will improve collaboration between teams and exclusive experiences will be shared in the office if they have been successful.
There are many theories about how incentive travel impacts the employee’s happiness and what the tangible and non-tangible effects are. The benefit of the company is no longer the only objective in this type of business activities.